What makes Samsung different from ant other electronics business?

i need to know what makes samsung different? what has made them more successfull than any other electronics company?What makes Samsung different from ant other electronics business?Samsung Successful Branding Strategy:

Interbrand, the world's leading brand consultant has ranked Samsung as the fastest growing brand in the world. Within three years time Samsung?s brand value has more than doubled from US$5.2 billion in 2001 to its current $10.8 billion. The interbrand survey of 100 global brand ranks Samsung as worlds 25 largest brand, which is a move forward from 34th in 2002. The reason for this success is Samsung?s holistic approach to develop several strategies for different regions, but guided by one unified Samsung brand image building strategy. The branding strategy started in 1996 by its Chairman Kun Lee, whose aim was to launch a coordinated global program to make Samsung an international brand. Over the last one decade Samsung has been busy in executing its comprehensive brand building strategy. Samsung annual investment in branding and marketing is about US$3 billion, which has been spent to increase its brand awareness around the world... Read more at the source. : )